Archive for February 2008

Advertisers pay Google when someone clicks on their ads which are placed on pages that contain text.  For example, if you write content about lawn mowers, you will likely see ads from lawn mower manufacturers and/or retailers on that page.  When someone clicks on those ads, the advertiser pays Google and Google pays you.  Of course, the advertiser is hoping the person that clicked on the add will actually purchase the lawn mower or whatever they’re offering.

In fact, Google is very strict about the integrity of this process.  You are forbidden to click on your own ads.  If you do, your Adsense account will be terminated and you might never get it back.  You are also prohibited from asking others to click on “your ads”.  It makes sense.  Why would advertisers want to pay just so your friends and family could click on your ads when no one is really interested in purchasing the lawn mower or subject of the ad. » Read more after the jump →

Learn to use search engine optimization techniques when writing your articles. If hiring a writer to write articles for you, you can choose one who already knows about SEO or you can supply them with a list of keywords and let them know where they should be placed and how many times they should be repeated throughout the article. Optimizing your articles for search engines will help them rank higher when someone searches for a keyword relating to your subject, which means that you will receive more visitors because more people will actually see your URL. It is a fact that most visitors don’t look past the first search engine result page and by the third search engine results page there is practically no audience left for you to promote to. What this means for those on the third or high page is no traffic. This is why it is very important for you to make sure that your articles are prepared in a way that will eventually get them to that first or second search engine results page.

Google Adsense Program Policies make no allowances for deceptive practices.  The most important thing a publisher can do to ensure the integrity of their site is to be aware of what is happening on your site.

Google has made it abundantly clear not to click on your own ads or ask others to do so.  But what about practices a publisher may not purposely carry out?

Make sure that ads associated with Google never appear in an unrequested pop-up.  Don’t be talked into purchasing traffic for your site that may contain adware.

Respect the Google trademarks.  Don’t use any Google trademarks or logos without their consent.

Don’t change the Adsense code.  If you’re a pro at html, don’t assume you can add your own code.  If you’re new to html, simply copy and paste the offered code. Don’t mess with it.

Provide a good environment for advertisers and a positive user experience.  Don’t try to be deceptive in any way.  Google’s rules may sound strict, but believe me, protecting the integrity of the Google Adsense Program is in your best interest as well as Google’s.  After all, a positive, honest Google Adsense program means more money for all of us.

Useful Books About the Google Adsense Program For Users of All Stages

Do you need to buy a book to use Google Adsense?  Not necessarily. Google’s support page has a wealth of information. But you might consider it if you want to read a personal account of an Adsense wizard such as Eric Giguere or say, if you want to learn more about HTML.  ‘Who Let the Blogs Out: A Hyperconnected Peek at the World of Weblogs by Biz Stone has a lot of information on blogging as well as information about Google Adsense.  The following is just a few books you can find at amazon.com  on the subject:

Make Easy Money with Google: Using the Adsense Advertising Program By Eric Giguere

The Google Adsense Handbook By Angus McLeod

Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs by Harold Davis

Top-Paying Google Adsense and Adwords Keywords for Pharmaceuticals (In Digital Format) [Download: Adobe Reader] By W. Frederick Zimmerman

The Complete Idiot’s Guide to Growing Your Business with Google By Dave Taylor

There are two important things to remember when looking for a web designer:

First, it is important to go with a freelancer if you are looking for a small and simple site. You can probably get one done for $30 to $50. There are many freelancing companies on the web that you can tap into to find the designer for you.

Second, it is important that you ask to see a few sample sites that the web designer has done and that you check any ratings that may be available for the designer. This may keep you from getting wrapped up in a project with someone who will not finish or cannot do the type of job that they claim they can do.

If you cannot put together your own website to host your articles on and you don’t want to pay the extra $7 to $12 dollars per month that it may cost to get a host that offers a What You See Is What You Get website builder, then your only other option is to hire a web designer. The good thing is that, if you are looking for a very basic 2-5 page site and you hire a freelancer rather than going with a web design company, then it will be relatively easy on your wallet.

The best thing about blogging is that there are no rules.  You can write about anything you want.  A self-publisher’s dream!   There are some things you can do though to maximize your Google Adsense profits.  Narrow your subject.  Don’t just write about shopping.  Write about shopping for antique dresser drawer pulls.  Write every day. Have a blog at more than one site. If you develop a readership, you’re more likely to increase your profits.

Write about something you know or want to know or at the very least care about. If you try to write a great blog based on a “hot keyword” yet it’s something you could care less about, you’ll likely not stay with it long. Experiment and see what works for you. You can write based on your own opinion or something factual. You can review a product or service or a movie.  Read other people’s blogs and notice how many reads they’re getting.  Above all, have fun.  After all, it’s free and if you’re persistent you’ll see your Google Adsense dollars adding up.

How much you can make from placing articles and affiliate links on your website differs from person to person. How much you are able to make will depend mostly on how successful your site is. This means getting good search engine rankings through SEO efforts, making your site enjoyable and informative to read through engaging content, building your site around a great niche subject, how big your site is, and how many sites you have.

Some people claim to make as much as $10,000 per month ($120,000 per year) through building and promoting niche sites, however, most people should not expect this kind of success, especially if you are very new, as that kind of success usually only comes with experience and acquired skill. A reasonable income to expect from a niche site, after you have worked for months to gain traffic and are hooked up with good affiliates, may be $500-$1,000 per month. However this is recurring income, so you will make that much monthly off of the efforts you put into that one site, it is not a one shot deal. » Read more after the jump →

Applying for a Google Adsense account is quick and easy for any interested webmaster. Just point your browser to www.google.com/adsense and click on apply.  Click on the drop down arrow under account type and select whether you’re an individual or business.  If you’re not sure which one to choose, click on the question mark to the left. Next, select your country or territory.

Under website information, it asks for your primary URL.  If you have your own website, list it here.  If you are using a blogging site such as writingup.com or bloggingparty.com that URL goes here.  » Read more after the jump →

If you cannot or do not wish to write your articles yourself, you can search different outsourcing companies to find a freelance writer to help you grow your business and your website. These freelancers will ghost write articles for you which means that you will own all copyrights to the material that is produced to do with what you want. Freelance writers have a talent for writing, however, they would rather make quick money off of writing for others, rather than taking the time to build a niche website that will need to be heavily marketed and promoted to begin earning revenue. They are usually not marketers, but rather people who have a gift for the written word. On the other hand, those who are looking to make money from articles are marketers. They are looking to build websites that will give them long term revenue, rather than one quick payment and that is it. This Internet pool or freelance writers will open up a good opportunity for you to receive the quality, original content that you are looking for to build your niche site.

How Much Money Can I Make With Google Adsense? How much do you want to make?  How hard do you want to work?  And how much time do you want to spend working the Google Adsense program?

These are the questions you must ask yourself in order to answer that question.

Look at it this way: how many business opportunities come your way where the only requirement is hard work and the time it takes to work hard?  Not many.  Almost any business venture requires some kind of start-up money. » Read more after the jump →

Some webmasters try to use articles from free content directories to get visitors to their site and make some money. This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to built small niche websites to visitors to their site so that they can begin making revenue.

Although this can sometimes be the only option for those who are running on a non-existent budget, it is not a way that will effectively build your website or revenue. There are a few potential reasons why this may be detrimental to your business building efforts. » Read more after the jump →